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The Science of Gifting

We buy gifts because we care. But we often worry we will choose the wrong gift, disappointing the very person we were hoping to delight. 1, 2, 3

Why is it so hard to get the right gift?

The Shoe Doesn't Fit.

We have a hard time putting ourselves in other people's shoes 1, 4

You're not a crystal ball

We are bad at predicting what gifts people will appreciate the most 5

Doesn't everyone like what i like?

We tend to think our inner circle has the same interests that we do 1

And the wrong gift can tear us apart instead of bringing us together. 6

So how do we turn gift giving around from stressful to successful? First, choose gifts that the other person would really want to receive. That means matching the gift to the recipient as best as possible.

The most important thing in the exchanging of gifts is it shows that you really know the person well, and you really care about them.

- Dr. Ryan Howell, PhD, San Francisco State University

The right gift for your recipient

We designed Wrapt to make a match between your gift recipient and the right gift. Because she is one of a kind, out Wrapt quiz asks you a few questions — about her personality, passions and purpose, that helps us to identify the best collection for her. Then, we share that collection of matched gifts with you — gifts that speak to her style, her interests, personality type and what she cares about.

Gifts that support artisanal communities

On top of this, Wrapt gifts are artisanal — of the hand-made, fair trade, and sustainable variety, making more recipients feel special than mass-made items. 7These gifts also support artisan communities in the US and around the globe, offering Maker stories of positive social change that make our gifts extra special.

Are you Ready to Gift Better?